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Our Story

Photo by James Bogue

Our Story

Founded in 2014, and derived from a Vision Plan for Rochester's underserved areas, the Joseph Avenue Arts and Culture Alliance is devoted to bringing music, dance, theater and the visual arts to families and children in a safe environment. We join with those who believe personal and community revitalization begins with the culture of performing arts. In addition to coordinating and sponsoring performance and visual arts based activities, we are working diligently to bring to fruition the conversion of our National Register of Historic Places listed building into a Center for Performing and Visual Arts.

Project Timeline

January 2016 – August 2016


September 2016 – February 2018

Building Conservation and Architectural Drawings

March 2018 – December 2018

Renovation and New Construction


Milestones (Building Renovation)

Landmark Designation, City of Rochester

Feasibility Study (Farash Foundation Grant)

Business/Operations Plan

Steering Committee Formation

501(c)3 Approval

Start-up Fundraising (to support branding and web presence)

Progress Grant: Rochester Area Community Foundation

Letters of Support:

  • Mayor Lovely Warren
  • Senator Joseph Robach
  • Joseph Ave. Business Association
  • Borinquen Dance Company
  • Young Audiences of Rochester
  • Rochester Medical Orchestra
  • Kingfisher Theater
  • Rochester Latino Theater Company

Listed on National Registry of Historic Places

Application approved for New York State Registry of Historic Buildings [Read about this on WXXI News]

Pardi Associates, Architects chosen as project architect


Milestones (Programs)

Coordinator, RPO String Ensemble Outdoor Concert on Joseph Avenue, July 2016

Coordinator, RPO Brass Quintet Outdoor Concert on Joseph Avenue, July 2017

Collaborative Program with Northeast Quadrant Libraries, Bookmaking for Youth, 2017

Collaborative Program with Northeast Quadrant Libraries, Early Childhood Reading Plus Music, 2017

Collaborator, Day of Life Foundation Camp, Summer 2017

Coordinator of Entertainment, Annual Joseph Avenue Festival, July 2017